Mimi Banks is the Founder and CEO of MB Social, a leading full-service social media agency trusted by leading skincare + beauty brands. Based in LA, Mimi leads a fully remote team that partners with top-tier brands + experts. A beauty industry veteran with 25+ years of experience, Mimi spent 15 years at L’Oréal USA (New York, Paris), pioneered social media for Lancôme, + cultivated deep

expertise in beauty. A forward-thinking + results-driven social media expert, Mimi is passionate about community building through storytelling, authentic content, + real relationships. Over the past decade+, she has grown MB Social into a go-to social media agency + has been a trusted partner for top brands like CeraVe, SkinCeuticals, Lancôme, RoC, Palmer’s, Laura Mercier, + more. MB Social is known for its creative, strategic social media management and strong

connections within the dermatology and healthcare community.

MB Social represents influential dermatologists, including Dr. Portela, Dr. Brown, Dr. Weinstein, Dr. Glick, Dr. Baum + Dr. Malik.

Most recently, Mimi + Dr. Portela launched www.MedCreator101.com, a first-of-its-kind platform to educate healthcare professionals on social media, featuring a top-100 podcast, a weekly Substack, and a self-paced course. MB Social supports: Social Media Strategy & Execution, Community Engagement, Community Management, Customer Service, Talent Management, Content Creation, Content & Publishing Strategy, User-Generated Content (UGC), Influencer, Storytelling, Integrated Digital Campaigns,

Project Management, Beauty, Cosmetics, Luxury, French, Seeding

Speaking Engagements:

* Keynote Speaker: Scent Beauty Yearly Mtg: 2026

* Science of Skin: 2023, 2024, 2025, 2026

* Guest Speaker: Barnard College: 2026

* Guest Speaker: FIT: 2026

* Merz 2020-2024

* SkinCeuticals - Master Physician 2023

* Mastering IG, TLV Municipality - 2018

* Guest Teacher: Social Media - Baruch College Spring Semester

* Using IG for Business, Hudson Collective - 2017

* Secret to Working with Influencers - Social Fresh 2017

* Ad Week Panel: Gen Z + Brands - 2017

* Building a Social Brand, Zell Entrepreneurship- IDC Herzliya 2014

* Content Strategy for Community Managers, TLV 2014

* Social Media Master Class, Advertising Women of NYC, 2013

PAST RECOGNITION

* 1st Runner-Up: UGC Social Strategy, L'Oreal USA Beauty Shaker, 2013

* #1 Beauty Brand/Digital Genius, L2 ThinkTank Beauty Index, 2013

* Most engaged FB brand, WWD, 2013

* Best Beauty Brand Online, InnerCos, 2013

* Top 10 Beauty Brands with Social Influence, CEW, 2013

* Top beauty brand, #3/100 prestige brand, L2 ThinkTank FB IQ, 2012